Legal · Transparency

Claims & sources register

NAVIZIX is a young product. Where we show a public number, badge, or outcome claim, this page records what backs it — a source, an internal methodology, or an honest "beta target" label. If a claim can't be substantiated, we remove it rather than soften it.

Principles

Prefer "designed to", "helps", "early access" over guarantees.
Never claim outcomes ("will grow revenue", "will increase trust") without a methodology link.
Label demo numbers as "Sample data" and early modules as "Preview".
Every public statistic ships with either a source URL or a 'beta-target' badge.
If a claim cannot be sourced or measured, it is removed, not softened.

Register

Last reviewed: 27 May 2026. Email info@navizix.com to challenge or request evidence for any claim.

Encore network size figures (e.g. "7,000+ professionals").
Senior register page (closed 23 Oct 2026)
Removed
Note: Removed. Will be reinstated once we publish a verified cohort count from internal records.
"Encore network · early access · invite-only".
Senior register page (closed 23 Oct 2026)
Removed
Note: The public senior register page was closed on 23 Oct 2026. Encore remains invite-only.
Named senior advisors with photos, years of experience, cities and testimonials on the public senior register page.
Senior register page (closed 23 Oct 2026)
Removed
Note: Withdrawn: the profiles were not backed by consented advisor records. The page now redirects to the home page.
"Maison Lumière Salon" case study (+34% bookings, 4.6 rating, 2.1h response time, 52% repeat customers, revenue chart, named advisors).
Customer case study page (closed 23 Oct 2026)
Removed
Note: Withdrawn: not backed by a consented customer record. The page now redirects to the home page.
Customer "video testimonials" and outcome chips on the public Customers page.
Customers page (closed 23 Oct 2026)
Removed
Note: Withdrawn: no testimonial had a consent record. Real customer stories will only be published with an entry in the owner Consent Ledger.
"$NAVIZ" token: referral points convertible 1:1 into a token, wallet linking and airdrop snapshots.
Token page (closed 23 Oct 2026)
Removed
Note: Withdrawn. NAVIZIX makes no token, airdrop or other cryptoasset offer.
"Source · NAVIZIX cohort …" captions under the solution playbook charts (104 of them, e.g. "n=184 UK independents").
/solutions/<playbook> charts
Removed
Note: Removed 23 Oct 2026: the benchmark populations did not exist. The charts are now labelled as illustrative planning examples, not measured customer data.
SOC 2 and Cyber Essentials badges marked "Planned 2026", a "GDPR-aligned by design (roadmap)" badge, and "SOC 2 in audit" in the home FAQ.
Footer trust strip, home FAQ
Removed
Note: Removed 23 Oct 2026. NAVIZIX holds no third-party security certification today; the footer now shows only the ICO registration.
"Most operators see real movement on response time, repeat rate, or booking conversion within the first 30 days"; "first automated workflow live: same day".
Home FAQ and its structured data
Removed
Note: Removed 23 Oct 2026: no measurement backs these outcomes, and automations are not open yet.
"200+ pre-wired workflows" and "Encore network · 30+ yrs avg experience".
Home page (classic design)
Removed
Note: Removed 23 Oct 2026: neither figure is backed by a count from internal records.
"60+ Senior advisors", "30+ Avg years experience", "8 Operating domains" and "senior operators with 30+ years on the floor" in the AI-ensemble strip; "Encore advisors with 20+ years" in the default solution-playbook advisor block.
/features (AI-ensemble strip), /solutions/<playbook>
Removed
Note: Removed 23 Oct 2026 (Founder decision): no advisor count or years figure is backed by internal records, and the advisor network is invite-only. The AI-ensemble message itself is kept.
"Four models, one answer" and "OpenAI, Gemini, Claude and Grok work in parallel" in the AI-ensemble strip; Grok, Mistral and Meta logos in the home-page hero.
/features and home (AI-ensemble strip), home (hero)
Removed
Note: Removed 23 Oct 2026 (Founder decision q16): the ensemble uses three models (OpenAI, Gemini, Claude) in sequence — one drafts, another reviews, a third combines — on important tasks. No xAI, Mistral or Meta model is wired in.
AI email/SOP templates described as "advisor-reviewed where available".
/app/ai-tools, /app/sop, /app/coach
Internal
Methodology: Templates marked 'advisor-reviewed' have been read end-to-end by at least one NAVIZIX operator-advisor. Unreviewed drafts are labelled 'AI draft'.
Growth Twin scenario numbers (+12% / +28% / +52%, £1.26m / £1.43m / £1.70m, confidence 92/84/68).
/app/growth-twin
Internal
Methodology: Illustrative scenarios shown on a fresh install for demo purposes. Replaced by user-specific projections once the workspace has 90+ days of connected data. Labelled 'Sample data' in the UI.
Exit Twin valuations "calibrated on UK/EU SME transactions of the last 36 months".
/help, /app/exit-twin
Internal
Methodology: Multiples derived from a NAVIZIX internal dataset of publicly disclosed UK/EU SME transactions (rolling 36-month window). Source documents are auditable on request. Output labelled as estimate, not a regulated valuation.
Verified Trust Blue Tick / Gold Tick badges.
/verified-methodology
Internal
Methodology: Criteria, evidence reviewed, and explicit non-guarantees are documented at /verified-methodology.
Company status: NAVIZIX LTD, registered in England and Wales, company number 17485322.
Footer, /legal/dpa, /legal/cookies, /legal/refund
Internal
Methodology: NAVIZIX is operated by NAVIZIX LTD, registered in England and Wales, company number 17485322. Registered office: Office 458 Unit 5, 399–405 Oxford Street, Mayfair, London, United Kingdom, W1C 2BU. Registered with the Information Commissioner's Office (ICO), registration reference ZC260135. NAVIZIX is a registered UK trade mark (UK00004399016).
Growth Route Map revenue uplifts (+22%/+28%/+34%/+41%), DNA shift values (DNA 64 → 84, +3 pts → DNA 87), and 'live operating signals' framing on /app/route-map and the Business Map roadmap tab.
/app/route-map, /app/business-map?tab=roadmap
Beta target
Methodology: Illustrative route projections shown on sample data for demo purposes. Cards are labelled '(beta target)' and the page header carries a 'Sample data' chip. Designed to be replaced with user-specific estimates once the workspace has enough connected operating signals.
Per-milestone impact, effort, cost, time, risk and confidence numbers shown inside the Business Map roadmap.
/app/business-map?tab=roadmap
Internal
Methodology: Each candidate in the milestone library carries an explicit evidence array citing the public study, benchmark report, or NAVIZIX internal dataset behind it (see src/lib/roadmap/candidates.ts). External sources include Backlinko organic CTR data, HBR lead-response research, BrightLocal local consumer surveys, Baymard checkout abandonment research, Nielsen referral trust data, and the Whitespark/Moz local-ranking surveys. Numbers are conservative SMB midpoints, not guarantees of individual outcomes.
Payment provider list (Stripe, PayPal, Adyen, Klarna, Apple Pay, Google Pay, Wise) and fee figures shown in /app/payments.
/app/payments
Beta target
Methodology: The Payments hub is a pre-launch preview. No providers are connected, no live charges are processed, and the transaction table is illustrative. Fee figures cited (e.g. 'Stripe 1.5% + 20p UK/EU') are pulled from each provider's published standard pricing as a planning reference and will be re-verified against signed commercial terms before the live hub ships. The page carries a 'Sandbox / Demo' chip and a 'Sample payment data' notice. Live billing is not switched on yet.
12-week 'Search interest vs bookings' trend, 12-month seasonality, intent share and competitor comparison charts inside Demand Radar.
/app/demand-radar
Beta target
Methodology: Demand signals, competitor movements and 8-week sparklines are live (sourced from demand_signals + demand_signal_history when present). The longer-horizon trend, seasonality, intent and competitor-share charts currently render illustrative sample arrays so the layout is meaningful on first run; each carries a 'Sample data' badge. Real series will replace them once a workspace has accumulated enough history (target: ~12 weeks of demand_signal_history rows).
"Reactivating a past customer is 5x cheaper than acquiring a new one."
/app/bundles (Customer Comeback recommendation reason) + bundle_recommendations seed
Sourced
Source: Bain & Company / HBR — "The Value of Online Customer Loyalty" (Reichheld & Schefter, 2000) and related Bain retention research showing customer acquisition costs are typically 5–25× the cost of retaining/reactivating an existing customer.
Note: Used inside the app as a recommendation reason, not as a guarantee. Customer-facing copy must keep the phrasing as a directional statement ("typically", "often"), not a promise specific to NAVIZIX users.
Software cost calculator: "You pay about £X a month", "NAVIZIX covers N of them today" and "Possible saving once card payments open".
/tools/software-cost
Internal
Methodology: Arithmetic on the visitor's own choices: the list prices below (GBP, checked by hand on the vendor's UK pricing page; excl. VAT where the vendor says so, otherwise marked "VAT not stated by vendor") or the visitor's own price. Only tools whose need a NAVIZIX module open to every account covers today count in the saving (src/content/navizix-module-status.ts, derived from the public-beta lock); "Coming soon" is shown and never added; a negative saving is shown, and no saving is shown while a covered tool has no price. The NAVIZIX price is the cheapest plan for the team size from the plan catalogue (src/lib/billing-catalog.ts), the same source as /pricing. Method and every price: /tools/software-cost/how-we-calculate.
Square Appointments Plus list price: £29 per location a month (VAT not stated by vendor).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: Square Appointments UK pricing page, checked 2026-10-24. £29 per month per location. Shown for one location. The page does not say whether VAT is included.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
CharlieHR Charlie list price: 1–4 people: £21 · 5–14 people: £47 · 15–29 people: £108 · 30–49 people: £185 · 50–99 people: £323 (excl. VAT).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: CharlieHR UK pricing page, checked 2026-10-24. Price per month for the team size band (1–4 people £21; 5–9 and 10–14 people are both £47 on the page). The page says prices exclude UK VAT.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
Breathe Micro to Pro list price: 1–10 people: £24 · 11–20 people: £44 · 21–50 people: £99 · 51–100 people: £175 (excl. VAT).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: Breathe UK pricing page, checked 2026-10-24. Price per month per business for the team size band (Micro, 1–10 people, £24). Monthly billing. The page says prices exclude VAT.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
RotaCloud Standard list price: 1–5 people: £10 (VAT not stated by vendor).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: RotaCloud UK pricing page, checked 2026-10-24. £10 a month for 1–5 employees, paid monthly. The page shows no price for larger teams and does not say whether VAT is included.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
Pleo Start list price: £8 per user a month (VAT not stated by vendor).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: Pleo UK pricing page, checked 2026-10-24. £8 per user per month, billed monthly. The page does not say whether VAT is included.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
Trustpilot Starter list price: £119 a month, annual contract (VAT not stated by vendor).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: Trustpilot UK pricing page, checked 2026-10-24. From £119 per month per domain, billed annually on a 12-month contract. The page does not say whether VAT is included.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
Xero Grow list price: £39 a month (excl. VAT).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: Xero UK pricing page, checked 2026-10-24. £39 a month excl. VAT, the standard price after any introductory offer.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.
FreeAgent Limited company list price: £33 a month (excl. VAT).
/tools/software-cost, /tools/software-cost/how-we-calculate
Sourced
Source: FreeAgent UK pricing page, checked 2026-10-24. £33 a month excl. 20% VAT, the regular price after the introductory offer.
Note: Re-checked by hand at least every 90 days (last full check 2026-10-24); a unit test warns when a price is older.

NAVIZIX is operated by NAVIZIX LTD, a company registered in England and Wales, company number 17485322. Registered office: Office 458 Unit 5, 399–405 Oxford Street, Mayfair, London, United Kingdom, W1C 2BU. Registered with the ICO (registration reference ZC260135). NAVIZIX is a registered UK trade mark (UK00004399016).