Claims & sources register

Principles

• Prefer "designed to", "helps", "early access" over guarantees.
• Never claim outcomes ("will grow revenue", "will increase trust") without a methodology link.
• Label demo numbers as "Sample data" and beta modules as "Beta".
• Every public statistic ships with either a source URL or a 'beta-target' badge.
• If a claim cannot be sourced or measured, it is removed, not softened.

Register

Last reviewed: 27 May 2026. Email info@navizix.com to challenge or request evidence for any claim.

• Encore network size figures (e.g. "7,000+ professionals").

  /senior-register

  Removed
  Note: Removed in beta. Will be reinstated once we publish a verified cohort count from internal records.
• "Encore network · early access · invite-only".

  /senior-register

  Beta target
  Methodology: Encore is currently invite-only during the 2026 cohort. Status updated when public sign-up opens.
• AI email/SOP templates described as "advisor-reviewed where available".

  /app/ai-tools, /app/sop, /app/coach

  Internal
  Methodology: Templates marked 'advisor-reviewed' have been read end-to-end by at least one NAVIZIX operator-advisor. Unreviewed drafts are labelled 'AI draft'.
• Growth Twin scenario numbers (+12% / +28% / +52%, £1.26m / £1.43m / £1.70m, confidence 92/84/68).

  /app/growth-twin

  Internal
  Methodology: Illustrative scenarios shown on a fresh install for demo purposes. Replaced by user-specific projections once the workspace has 90+ days of connected data. Labelled 'Sample data' in the UI.
• 15-day money-back guarantee on paid tiers.

  /pricing, /help

  Internal
  Methodology: Backed by NAVIZIX Refund Policy (/legal/refund). Operationally honoured via Paddle.
• Exit Twin valuations "calibrated on UK/EU SME transactions of the last 36 months".

  /help, /app/exit-twin

  Internal
  Methodology: Multiples derived from a NAVIZIX internal dataset of publicly disclosed UK/EU SME transactions (rolling 36-month window). Source documents are auditable on request. Output labelled as estimate, not a regulated valuation.
• Verified Trust Blue Tick / Gold Tick badges.

  /verified-methodology

  Internal
  Methodology: Criteria, evidence reviewed, and explicit non-guarantees are documented at /verified-methodology.
• Company status: Navizix LTD, registered in England and Wales.

  Footer, /legal/dpa, /legal/cookies, /legal/refund

  Internal
  Methodology: NAVIZIX is operated by Navizix LTD, registered in England and Wales. Registered office: Office 458, Unit 5, 399–405 Oxford Street, Mayfair, London W1C 2BU. The Companies House registration number is published here once confirmed.
• Growth Route Map revenue uplifts (+22%/+28%/+34%/+41%), DNA shift values (DNA 64 → 84, +3 pts → DNA 87), and 'live operating signals' framing on /app/route-map and the Business Map roadmap tab.

  /app/route-map, /app/business-map?tab=roadmap

  Beta target
  Methodology: Illustrative route projections shown on sample data for demo purposes. Cards are labelled '(beta target)' and the page header carries a 'Beta · sample data' chip. Designed to be replaced with user-specific estimates once the workspace has enough connected operating signals.
• Per-milestone impact, effort, cost, time, risk and confidence numbers shown inside the Business Map roadmap.

  /app/business-map?tab=roadmap

  Internal
  Methodology: Each candidate in the milestone library carries an explicit evidence array citing the public study, benchmark report, or NAVIZIX internal dataset behind it (see src/lib/roadmap/candidates.ts). External sources include Backlinko organic CTR data, HBR lead-response research, BrightLocal local consumer surveys, Baymard checkout abandonment research, Nielsen referral trust data, and the Whitespark/Moz local-ranking surveys. Numbers are conservative SMB midpoints, not guarantees of individual outcomes.
• Payment provider list (Stripe, PayPal, Adyen, Klarna, Apple Pay, Google Pay, Wise) and fee figures shown in /app/payments.

  /app/payments

  Beta target
  Methodology: The Payments hub is a pre-launch preview. No providers are connected, no live charges are processed, and the transaction table is illustrative. Fee figures cited (e.g. 'Stripe 1.5% + 20p UK/EU') are pulled from each provider's published standard pricing as a planning reference and will be re-verified against signed commercial terms before the live hub ships. The page carries a 'Sandbox / Demo' chip and a 'Sample payment data' notice. Live billing unlocks after incorporation.
• 12-week 'Search interest vs bookings' trend, 12-month seasonality, intent share and competitor comparison charts inside Demand Radar.

  /app/demand-radar

  Beta target
  Methodology: Demand signals, competitor movements and 8-week sparklines are live (sourced from demand_signals + demand_signal_history when present). The longer-horizon trend, seasonality, intent and competitor-share charts currently render illustrative sample arrays so the layout is meaningful on first run; each carries a 'Sample data' badge. Real series will replace them once a workspace has accumulated enough history (target: ~12 weeks of demand_signal_history rows).
• "Reactivating a past customer is 5x cheaper than acquiring a new one."

  /app/bundles (Customer Comeback recommendation reason) + bundle_recommendations seed

  Sourced
  Source: Bain & Company / HBR — "The Value of Online Customer Loyalty" (Reichheld & Schefter, 2000) and related Bain retention research showing customer acquisition costs are typically 5–25× the cost of retaining/reactivating an existing customer.

  Note: Used inside the app as a recommendation reason, not as a guarantee. Customer-facing copy must keep the phrasing as a directional statement ("typically", "often"), not a promise specific to NAVIZIX users.