Money · Intelligence

Stop guessing what to charge.

Run real price tests on real visitors. See conversion, revenue per visitor, and where the optimum sits — with a one-line widget and a serious analytics back-end.

A/B price experiments

2–6 variants per test, weighted traffic, and each visitor keeps the same price for their whole session. No flicker, no double-counting.

Conversion + RPV

Tracks impressions, clicks, and conversions with the paid value. See CVR, revenue per visitor and lift vs control.

Willingness-to-pay

Van Westendorp four-question survey. We compute OPP, IPP and the marginal cheap/expensive points automatically.

Margin per service

Variable cost + fixed cost share = real gross margin. Spot the services that quietly lose you money.

One-line widget

Drop a single tag into your landing page. The widget picks a price, tracks events, attributes purchases.

Yours, privately

Rows scoped to your account via RLS. Events go through a signed function with per-session rate limits.

How it works

From hypothesis to a tested price, without engineers or a separate A/B testing subscription.

01
Define
Pick a service, set variants

Name it, write a one-line hypothesis, add price points with weights. Mark one as control.

02
Run
Embed the widget

Drop the snippet on your landing page. We assign visitors and send events back to your dashboard.

03
Measure
Watch the dashboard

Per-variant CVR, RPV, lift vs control. Winners are highlighted automatically when traffic is sufficient.

04
Ship
Adopt the winner

Promote the winning price to your service catalogue. Margin recalculates instantly.

Consistent split

Same visitor = same price across visits. No bias from refreshes.

Revenue per visitor

More telling than CVR alone — a lower CVR at a higher price can still win on RPV.

Lift vs control

Every non-control variant shows percentage lift, coloured by direction.

Margin-aware

Margin per service is computed from variable + fixed cost, so you can see when a price would lose money.

Sample traffic seeder

One click to seed sample traffic into a draft test, to preview the dashboard. Sample data is never a real result.

WTP triangulation

Optimum Price Point and Indifference Price Point computed from the classic four-question survey.

Price is a lever most owners rarely pull.

Many small businesses set a price once and never revisit it. Pricing Lab helps you test a change with real visitors before you commit to it.