01Move
DNA dimensions
Avg basket, SKU depth, trade-account revenue %, key cutting + paint mixing margin, return rate, basket-attach on consumables.
All playbooksSmall business
Hardware store playbook.
An independent UK ironmonger / hardware shop carrying 8,000–18,000 SKUs. The win is trade-account loyalty, key cutting + paint mixing, and the kind of knowledge B&Q does not offer.
Reference fit-out · Hardware store
Overview
A UK indie hardware shop in 2026 wins where B&Q and Screwfix lose: same-day depth (need an obscure M6×35 stainless screw at 8am Saturday?), in-person knowledge, key/glass cutting and trade accounts. Maths: 180 daily transactions × £18 basket × 6 days = £19.4k/week counter + £6k/week trade = £108k/month gross. Blended margin sits at 38–46% (consumables 32%, tools 24%, paint 44%, key cutting 82%, glass 58%). Owlett-Jaton group buying lifts margin 6–10%. This playbook covers wholesaler set-up, fit-out, services and the trade-account engine for a 90–200 m² shop in a UK trading area.
32%
Trade-account mix
£18
Avg basket
82%
Key-cutting margin
№ 01 / What you'll need
Equipment list with real 2026 UK prices.
Sized for a 2–4 chair shop. Buy mid-range on chairs and clippers; cheap kit fails inside 12 months and walks away with your barbers.
01
Shopfit & display
Heavy-duty industrial shelving (full-height)
Link 51 or Dexion, 18–30 bays
£280–£640 per bay
Pegboard wall systems (tools, fixings)
£140 per linear m
Drawer cabinets (multi-SKU bins)
£420–£900 each, 8–14 units
Garden + outdoor display (seasonal)
£1,800–£4,200 setup
Lighting (high-bay LED, 50% extra vs retail)
£2,400–£5,400
02
Services equipment
Key cutting machine (Silca Bravo Pro / Triax)
£3,200–£6,500
Paint mixer (Fluid Management Harbil 5G)
Dulux / Crown / Farrow & Ball accredited
£8,400–£14,000
Glass cutter + safety table
£640–£1,400
Pipe cutter + threading kit
£420–£900
Engraving machine (Roland or Trotec entry)
£1,800–£4,200
03
Stock & wholesalers
Opening stock (8,000–14,000 SKUs)
Bapp + Toolbank + Owlett-Jaton accounts
£42,000–£96,000 net
Bapp Industrial Products account
Net 30, no setup
Toolbank Brammer (power tools)
Net 30, no setup
Owlett-Jaton group buying
£480/year membership
Paint stock (Dulux/Crown bases, 32 colour bases)
£3,400–£6,400
04
Trade & front of house
Citrus-Lime / EposNow POS (trade-account)
£480 setup + £120/month
Trade counter + back-of-house pickup
£1,800–£4,200
Barcode scanners (×2)
£280
Branded carrier bags + labels
£420 first run
CCTV (8-cam IP system)
£900–£2,400
№ 02 / Where to set up
Location is half the business.
Trade catchment
≥ 800 small builders / landlords within 5mi
Trade accounts are 30%+ of revenue; needs density.
Residential density
≥ 4,500 households within 1mi
DIY weekend trade depends on home-owner walk-in.
Loading + parking
Rear yard or 2-space pavement loading
Builders arrive in vans and won't park 3 streets away.
Trading area
90–200 m² + 30 m² BoH/yard
Below 90 caps SKU depth; above 200 dilutes service.
Ground floor + step-free
Trade counter at street level
Lifting heavy goods upstairs kills trade — same-day pickup loses.
Area tier
Rent / month
Notes
London outer (Walthamstow, Tooting, Greenford)
£2,400–£5,400
Strong trade density + landlord catchment.
Suburban high street
£1,400–£3,400
Best balance trade + DIY mix.
Market town
£800–£1,800
Loyal trade base, less competition.
Regional industrial fringe
£1,200–£2,800
Trade-led; van-access ideal.
№ 03 / Licences & registrations
Get the paperwork done before you sign a lease.
UK figures for 2026. Lead times assume you submit complete applications — councils will pause the clock if you miss documents.
Requirement
Who issues
Cost
Lead time
ReqCompanies House Ltd registration
Companies House
£12
Same day
OptPetroleum spirits licence (only if selling > 30L)
Local council
£90–£540/year
6 weeks
OptPoisons + agricultural (only if relevant)
Local council
Variable
4 weeks
ReqPublic + product liability (£5m)
NFU Mutual / Hiscox
£480–£900/year
1 day
ReqEmployer's liability
Insurance broker
£180–£360/year
1 day
ReqStock insurance (high SKU value)
Hiscox / NIG
£640–£1,800/year
1 week
ReqPaint mixing accreditation (Dulux / Crown)
AkzoNobel / Crown training
£0 + 2-day course
4 weeks
ReqWaste + WEEE (electrical) collection
Local commercial waste + WEEE compliance scheme
£140–£320/month
1 week
№ 04 / Build-out timeline
From decision to open in 12 weeks.
01
Phase 0 — Concept & wholesalers
Weeks 1–8- Open Bapp + Toolbank + Owlett-Jaton accounts
- Site search + lease HoTs
- Map local trade catchment (builders, landlords, schools)
- Paint mixing accreditation booked
02
Phase 1 — Fit-out plan
Weeks 6–12- Industrial shelving order (6w lead)
- Paint mixer + key machine order
- POS (Citrus-Lime) setup with trade accounts
- Architect drawings if structural
03
Phase 2 — Build + stock
Weeks 10–16- Shelving + signage install
- First stock-in (8,000+ SKUs — 3 weeks of receiving)
- Paint mixer install + colour-base load
- Staff hiring (2–4 — trade knowledge essential)
04
Phase 3 — Trade outreach
Weeks 15–17- Trade-account application packs to 200 local builders
- Soft launch + trade-day breakfast
- Loyalty + reward card live
05
Phase 4 — Open
Week 18+- Open Mon–Sat (Sun seasonal)
- Trade-account onboarding (target 40 by M3)
- First Google review push
- Seasonal stock cycle planned
№ 05 / Budget
Realistic startup and monthly cost ranges.
One-off · Startup
Setting up the shop
Lease deposit + 3 months
£6,500 → £18,000
Shopfit (shelving, lighting, signage)
£18,000 → £48,000
Services equipment (paint, key, glass)
£12,000 → £24,000
Opening stock (net trade)
£42,000 → £96,000
POS + barcode + trade-account setup
£1,400 → £3,400
Branding + signage + frontage
£3,400 → £8,400
Insurance + accreditations
£900 → £2,400
Pre-launch marketing + trade outreach
£1,800 → £5,400
Working capital (3 months)
£14,000 → £36,000
Typical total
£100k–£241k
Recurring · Monthly
Keeping the lights on
Rent + service charge
£900 → £5,400
Business rates (after relief)
£0 → £1,800
Utilities (lighting + heating)
£280 → £640
COGS (54–62% blended)
£18,000 → £52,000
Wages (owner + 2–5 staff)
£7,500 → £22,000
POS + Xero + Klaviyo
£220 → £540
Insurance + waste + WEEE
£280 → £640
Marketing + trade rewards
£280 → £900
Typical total
£27.5k–£83.9k
№ 06 / Numbers that compound
How a hardware store actually looks on a chart.
Interactive projections rebuilt from real UK operating data — toggle the views to see ramp, mix and weekly load.
12-month revenue ramp
Low vs high scenario (£ monthly)
High Low
Source · NAVIZIX 2026 UK indie ironmonger cohort (n=22 shops, 90–200 m²)
№ 07 / First 90 days
Dates that actually matter after opening.
01Day 1
Soft launch (trade breakfast): 38 builders signed up to trade accounts. £2.4k counter take.
02Day 7
Full open: 980 weekly transactions, avg £16, £15.7k week. 18 paint mixes.
03Day 30
Trade accounts: 64 active, £8.4k month spend. Avg basket up to £18.
04Day 90
Steady: 1,240 weekly tx, 112 trade accounts. £92k/month gross.
05Day 180
Christmas + decor season: paint mixing +42%, basket up to £22. 184 trade accounts.
№ 08 / What's inside
DNA, route, automations, integrations, benchmarks, advisors — tuned for a hardware store.
02Move
Suggested route
Curate 8,000–14,000 SKUs (depth over breadth), open trade accounts with 60+ local builders + landlords, add key cutting + paint mixing + glass cutting.
03Move
Automations
Trade-account invoicing, low-stock supplier reorder, customer enquiry → product locate, seasonal stock alerts.
04Move
Integrations
Citrus-Lime / EposNow POS, Xero, Toolbank / Bapp / Owlett-Jaton wholesalers, Klaviyo, WhatsApp Business.
05Move
Benchmarks
Avg basket, trade mix %, stock turn by category vs UK indie ironmonger cohort.
06Move
Advisors
Encore advisors from Robert Dyas legacy buyers, BHF (British Hardware Federation) and Owlett-Jaton group.
№ 09 / Stack
Modules used in this playbook.
01DNA Engine02Route Map03Launch Twin04Automation05Verified06Encore
Related playbooks
Owners of a hardware store often run — or cross-sell with — these adjacent operations.
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