Field notes

Playbook

A small, neat stack of thin stone, wood and metal plates beside a loose sheet of paper

The new minimum stack: what every service business needs by 2027

CRM, payments, scheduling, reviews, finance, automation, AI replies and a benchmark layer. We map the stack and the order to adopt it in.

Playbook · 7 min · 9 May 2026

A dark red sphere hanging on threads that branch to two spheres, then to four

Building a referral engine in 30 days

A step-by-step blueprint: tag your top 20 customers, design the ask, automate the trigger, measure the multiplier.

Playbook · 7 min · 4 Apr 2026